Three questions to reveal compelling customer insights

Having qualitative conversation with users is the single most important work for the product team in the problem exploration phase. Here are three questions to unlock unlock customer’s pain point: 1. What are the most critical problems or pain points you encounter when trying to [achieve a specific goal]? 2. Have you tried any existing solutions to address these problems? If yes, what were the shortcomings you experienced? 3. How do you envision a product or solution helping you overcome these challenges? What specific features or capabilities would be valuable to you? How many people to talk to? There is no fixed number here. Qualitative interviews should stop when incremental learning from each interview stops and patterns start to emerge. But it’s important to talk with the right set of people. Talking with 5 early adopters would lead to much more actionable insights than talking with dozens of random folks. When in the problem exploration phase, it’s advisable not to use surveys to validate the problem. Surveys and other quantitative methods can be used for validation amongst larger audience once the problem has been validated by early adopters. That's it for today. I would love to know your feedback and learn about what all topics you would like me to cover. I write on https://jareer.substack.com/