This DM strategy got us to $1000+ MRR even before launching to public (Exact Pitch inside)
Ash M
2 replies
Hey, I’m Ash and I co-founded Repurpose Pie: a text-to-video content repurposing SaaS for Twitter creators.
We're launching on PH next week - check it out here:
https://www.producthunt.com/products/repurpose-pie
Repurpose Pie makes growth on video platforms easy and effortless for X creators.
It takes your X posts, converts them to videos, and posts them automatically to TikTok & YouTube (Instagram coming soon).
I’ve been burned in the past before where I spent months building something no one wanted. Experience has taught me the importance of testing demand before investing months and a lot of resources into a project.
This is why the first thing we did was to make a quick and dirty video generator. It wasn’t efficient, it wasn’t pretty, it wasn’t feature rich - but it WORKED.
We needed to validate the idea so we created the “Early Adopter Program”
I reached out to 100+ Twitter/X influencers and pitched the idea to them.
Here is my exact pitch:
Hey there. I'm founding a new Saas - Repurpose Pie that takes tweets, turns them into videos and posts them on Instagram/TikTok/YouTube automatically
This way, Twitter creators can repurpose their tweets and use them to grow on video-first platforms without any extra effort.
Here are few samples for you:
[attached samples]
This is not a screenshot software. Everything - The voice, the background, the speed, the font, etc. can be customized. You can also create a clone of your voice and use that! (instead of an AI voice)
I'm inviting a few accounts to subscribe as early adopters (you get 50% lifetime discount)
(Other early adopters who have joined are Ed latimore, BowTiedOx, PD Mangan, etc)
Would you be interested? "
The response was tremendous (50% paid on spot, 10% asked for an annual plan almost immediately).
Because of the early adopter program, we got:
- Cash to meet our initial expenses
- Real world feedback on how the videos performed
- What features are most valuable (usage statistics)
- Case studies and proof that the videos worked well (Users got millions of impressions and grew their accounts to thousands of followers in a few weeks) - This was insanely useful for launch because it was PROOF that the product works
I highly recommend doing some marketing and getting users early on. The feedback you get is immensely helpful. Make sure that you make the deal a no-brainer.
Without sales, you don't have a business - just a product.
Replies
Diksha Patro B@dikshapatrob
Thanks a lot for dropping this Ash. Our product is similar but opposite - Ques.ai converts audio/video to text :)
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