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    The “why” for your experience design

    Vertika Nigam
    12 replies
    When you design website experiences, what is that one ultimate goal you have in mind?

    Replies

    Gurkaran Singh
    Launching soon!
    When crafting website experiences, my North Star is to make users feel as delighted as a kid in a candy store, ensuring they navigate smoothly and leave with a virtual sugar rush of satisfaction!
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    Abhra Ch.
    Hey @vertikanigam! 😄 Great topic! For me, the ultimate goal is to create a seamless and intuitive user journey that not only meets user needs but also delights them at every touchpoint. A happy user is a returning user! What about you? What's your main focus when designing experiences? 😍🚀
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    Launching soon!
    @abhra_ch By chance, all the answers on this discussion sound the same. It might mean that most designers focus on customer delight. Am i right?
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    Abhra Ch.
    @vertikanigam 😂 It think you are right. In my experience, making the design more user centric always gave me better results. Happy customer makes a Happy Developer. 🤷‍♀️😁
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    Kevin Not-A-Robot
    I've learned to try and craft a website experience that allows for great wayfinding. User journeys are a good template, but users don't always follow the paths you think they would on a website. So, no matter where they land on the website, they can easily access other sections.
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    Shadman Nazim
    @vertikanigam I think the ultimate goal in designing website experiences is to create a seamless and intuitive journey for users, enhancing engagement and achieving conversion goals.
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    Kehui Guo
    Just Scroll
    Just Scroll
    Create a seamless experience for users to help them achieve what they want.
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    Launching soon!
    @kehui_guo Well said.
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    Bhhavesh Desalhey
    Launching soon!
    Crafting delightful digital experiences with tangible business impact.
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    Launching soon!
    @bhhavesh_desalhey So the ultimate goal would be "delightful customers" or "business impact"?
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    Bhhavesh Desalhey
    Launching soon!
    @vertikanigam There is no this or that, we always have to find that silver lining and balance both of things. If users are not happy with the experience, it will impact the business and if you only focus on experience, business will go in different direction.
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