The scary part of content creation
Marc Bovenzi
2 replies
The scary part is... many companies ignore a critical piece to the content creation process.
That's SEO content briefs.
Why should you use them? Isn't it a waste of time and money?
No way!
An SEO-focused content brief helps in-house and freelance writers understand your expectations and stay on task and increases the chances of getting a kick-ass first draft.
They also ensure all of your content is written with:
1. purpose
2. core brand voice
3. alignment to marketing objectives
4. content is primed for optimal search engine performance
5. user and search intent in mind
You'll also find things like keywords, competitive analysis, and desired word count to help writers create blog posts, articles, white papers, and more.
It leads to consistently high quality content, because after all your companies' reputation is on the line.
Start turning your words into assets, instead of thinking its an annoyance.
Let's be honest, without a strategy -- you're just winging it and hoping for the best.
Stop messing with guessing or you'll keep stressing about growing or scaling your SaaS revenue.
Replies
Gurkaran Singh@thestarkster
Absolutely! SEO content briefs are a game-changer in content creation. They ensure your content hits all the right marks - from brand voice to search engine optimization. It's like giving your writers a treasure map to create top-notch content every time. So, why leave it to chance when you can ace it with a solid strategy? Let's turn those words into gold mines!
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The scary part of content creation can vary depending on individual experiences and challenges. For some, it might be the fear of not meeting expectations, whether it's their own standards or those of their audience. This can lead to anxiety about the quality Rent urus in Dubai, relevance, or originality of the content being produced.