The quantity of AI "wrappers" on SaaS market is quite disturbing
Anton Gera
9 replies
No micro SaaS is gonna win this race, especially, competing with big multifunctional platforms.
My thinking is that they should join forces by gathering the pools:
Mutual integrations
Cross marketing
Coordinate roadmaps and product releases
Thoughts?
Replies
Trey Winterbourne@treyww
Yeah I guess that's true and could work, would anyone actually join together though, that's the problem
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Totally agree. This was feedback to many companies in a VC pitch that people aren't being honest about what they mean when they say they are an AI company.
I feel a new term for a start up needs to be thought about to establish the difference between wrappers and AI
Not a bad marketing angle, though could cause confusion in marketing if it made the offer / solution it offered overly complex.
Can you give an example of a potential smart partnership? Asking because we’re building a SAAS :)
Launching soon!
@michaelshoup Splendid :)
Well, first of all, cross-marketing is not a new thing.
Second, cross sales. With my SaaS I connected with others and we ran promo sales through each other audiences. Let's say, I have 5k users, and they have 4k users. We run email referral sales through audiences and share profit.
But what I'm talking about here is a bit bigger than that.
For example, you have sort of a platform, where can join other products in cohorts by niches, industries etc. You integrate in the pool at the platform and now you are a part of something bigger. You're getting users, integrations, partnerships, help, feedback, everything in one place.
So this sort of "platform-as-a-service" type of thing. The idea is that a bunch of solopreneurs are joining their products together into multifunctional service, getting more users, sharing profits.
I don't know, just an idea, not sure that people will go for that.
There was and still is a gold digging hype around these wrappers. Makers saw others make a quick fortune, and so everybody tried to replicate their success.
I think most of them won't become successful, because as you said, big platforms will cover a lot of their use cases. BUT it's still a valuable learning experience to tinker with your own AI wrapper.
And I'm 100% that there will be niche use cases that will still be highly profitable, because the big players will not have an interest in serving all these small scattered markets. A lot of times a great UX or DX is all you need for a successful wrapper!
@thisisanton Yeah, it's still the same advice as with other products but with wrappers I believe it holds true even more