The one effective method to increase email conversion and engagement

Here's a marketing feature that most of the beginners do not use when planning their email campaign. It's called Send time optimization(STO) What exactly is send time optimization(STO)? Send time optimization is an AI-powered machine learning feature in your email marketing platform. It analyses the historical engagement and interactions of every customer on your emails and provides you with the most accurate time to send the next email to them. Send time optimization AI helps you to know when customers are opening or checking their email. and using this information you get to know when is a high probability customers will open and read the emails. ------ If you want to deep dive into STO, read the whole article with example https://www.marketinghacks.fyi/the-one-effective-method-to-increase-email-conversion-and-engagement-by-100x/