The New Mindset for Product-Market Fit

The approach to MVP-stage products has changed in recent times. Ever since Eric Ries published The Lean Startup in 2011, founders' focus has shifted towards building MVP, launching, measuring, iterating, and repeating. However, a new trend has emerged among founders, who are now choosing for a different approach, which involves building a Minimum Viable Marketing (MVM), launching it, testing it, iterating, and finally building an MVP. This approach involves promoting the product promise and describing the product in words and design before actually building the MVP. Only after being confident that this is something people want, they are validating its features through an MVP. What do you think, is this a more effective way to test ideas? What metrics would you rely on to decide if the product promise is positive and if you have a green light to start developing the MVP? - - - - - - - - - - - - - - - - - - - - - Read the full article on Marketing-minded Founders here: https://www.nfx.com/post/new-mindset-product-market-fit