The hard truth about LinkedIn (applies for all social media)
Ghost Kitty
11 replies
The hard truth about LinkedIn:
- A lot of people with big audiences can post superficial content and get a lot of likes.
- You can have a very big audience, 200+ likes per post, be included in TOP lists but have 0 customers and be totally broke.
- "Influencers" with 100K+ followers steal content.
- You can’t (and shouldn’t) compete with people who post on LinkedIn about LinkedIn.
- If someone with a big audience (not a celebrity) tells you that they spend 15 min on LinkedIn. They’re lying. Engaging with others takes time. Responding to comments takes time. Creating good content takes a lot of time.
- Hooks work if posts deliver hooks’ promises.
- Tricks and hacks can sell bad products/services. ONCE.
- There are a lot of scammers on LinkedIn.
- A lot of famous people on LinkedIn use pods and buy likes.
- You can’t force everyone in your company to build a personal brand.
- LinkedIn is a rented channel. You can’t control the algorithm and its rules. LinkedIn can ban you anytime.
I love this platform. But you should know about the other side, too.
I will launch my (honest) LinkedIn Inbound Playbook on Product Hunt. Support me, please 😊
https://www.producthunt.com/products/the-linkedin-inbound-playbook
Replies
Relja Denic@relja_denic
Skylead
Oh, it's really nice that you said the influencers steal content and use pods. Many people are not aware of that and there just like I can't do that, I'm not creative enough.
Share
Waiting at the tip of my seat for this playbook!
The LinkedIn Inbound Playbook
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Wiz.link
Interesting take on Linkedin and good to know.
Pythia World
Thank you for insightful comments, and I absolutely love your brutally honest style of writing! Looking forward to your launch!
The LinkedIn Inbound Playbook
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Eye opening post. I haven't started my social media journey yet, and I don't know if I ever will, but it's important to have clear expectations from the start. This is really helpful, thank you for sharing Olena.
The LinkedIn Inbound Playbook
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Congratulations @olenabomko looking forward to your playbook.
The LinkedIn Inbound Playbook
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Launching soon!
This is spot on accurate advice and similar to some tips I've written up for companies I've been at.
- I've seen multiple attempts to force every team member to be an evangelist. Always fails.
- I've seen scammers... especially with photos of attractive young women who have names that don't match the faces and no connections.
- My son once wanted to be an Influencer and I did some searching and found out that in the category he was interested in, the top 10% of revenue generating influencers made about $60K/year on average. He was stunned because that's not a great wage for where we live.
To participate meaningfully:
- Post useful content regularly that is relevant to the audience
- Actually be interested in that audience and their wellbeing (it shows if you are not)
- Never go negative.
- It's OK to block people (if the platform allows) who are negative to you or who try to piggy back on your posts in an unhealthy way.
- Remember that it's real people who are taking their time to read your posts and interact with you.