The Dark Side of Link Building: How to Avoid Penalties

What Makes a Link “Bad” Unnatural anchor text: The anchor text must be appropriate for the article’s context. If it's evident that your anchor text is purely an SEO keyword, the link is unlikely to stick. Irrelevance: The links need to be relevant to the target market and cater to their needs. If the link doesn't add value to the article, it will lead to penalties. Unnatural placement: if the links don't follow a logical route and are placed haphazardly, it will ruin the website navigation. Sneaky redirects: You should also be cautious of deceptive redirects; Google dislikes it when you mislead visitors by directing them to an unexpected location. Spammy tactics: Backlink automation doesn't quite work due to this reason. You will eventually be penalized if you spam links, place them where they are not wanted, or include them in manners that interfere with the typical online experience. Repetitive links: The link building strategy needs to be as diverse as possible. Repetitions of publishers or one page of a certain website can lead to penalties. Hence a wide range of publishers should be used. Repetition in anchor texts: If there are too many repetitions or it doesn't compliment the website, it will be like hitting your own toe with a shovel. Aggressive scaling: When google notices an overwhelming increase of links towards your website, it will raise sirens on Google's radar.