The Business Value of Design
Bhhavesh Desalhey
3 replies
1. More than a feeling - It's analytical Leadership
Measure and drive design performance with the same thoroughness as revenues and costs.
2. More than a department - It's cross-functional talent
Make user-centric design everyone's responsibility, not a hidden function.
3. More than a phase - It's continuous iteration
De-risk development by continually listening, testing and iterating with end-users.
4. More than a product - It's user experience
Break down internal walls between physical, digital, and service design.
Replies
Gurkaran Singh@thestarkster
So, we're basically turning design into the rockstar of the business world - measuring, iterating, and breaking down walls like a design ninja on a mission. Who said business can't be fun and creative, right?
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More than the definition - It drives leadership/talent/iterations/experience/You
It applies to more than just digital spaces, services, etc. It could go on a simple letterhead to your visiting card. From a signboard to a billboard. Design is bound to be beyond, let's not confine it to what we know, and just EXPLORE!
Thoughts?
Design plays a crucial role in driving business success by enhancing user experience and fostering brand loyalty. It's great to see the emphasis on its value in your discussion, Bhavesh!