The biggest danger a company can face?

Question

Brand image, cash flow problems, intense competition, etc.

For me, reputation is a key element:

What can you do about it?

Take care of your branding in 7 steps:

- Build a Brand asset
- Create a powerful brand arsenal
- Develop a coherent visual identity
- Communicate with authenticity and transparency
- Actively engage with your audience through high value-added content
- Monitor and respond to online comments
- Rely on strong values that require taking a stand

A company's image is not something to be neglected, or you'll be sending that same image back to your customers.

What do you think?

Accepted Answer

Reputation is a good point, but for a startup, that might matter that much.

Louis Garnier · Answer

@jackson_huge what would be the most important ?

audrey quoniam · Answer

Branding is very important, the only thing that can save you because it cannot be replicated against competitors. 
This is a very good point to differentiate !

The biggest danger a company can face?

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