The best social for a startup: Twitter or LinkedIn?

@franksondors I also thought this way all my life until my friends and I started making B2B sales via Twitter.😅

@nickanisimov cold DMing people?

@nickanisimov Can confirm! I run a newsletter where we break down how creators grow on social media and for the folks cross-posting on LinkedIn/Twitter it usually started as Twitter. LinkedIn was just an extension of that but most of the value (e.g., people coming to you with deals, being able to bring that audience to the startup you're working on, etc.) is stronger on Twitter. LinkedIn doesn't make it very easy to have 1:1 interactions in the way that Twitter does because LinkedIn has a lot of in-mail limitations. It's also easy to beak into "communities" (e.g., any niche like Ecomm, Newsletters, VC investors, etc.) on Twitter - its algo rewards useful replies and so if you're consistently replying to someone's tweets, they know who you are (roughly), and intros become easier. That said, cross-posting is extremely easy between the two. There are huge creators like Justin Welsh to cross-post identical content between both. I would say writer for Twitter, then cross-post on LinkedIn.

@nickanisimov @nathan_may1 I started on LinkedIn 3 years ago. This year, I started on Twitter. Sometimes, I post the same things, sometimes - different.

@nathan_may1 Agree. I think Twitter is becoming a universal social network for the tech community because it is suitable for both work and leisure.

@nathan_may1 @olenabomko Any opinion on which is better? :)

@nathan_may1 @nickanisimov Depends on your product, go-to-market, and your audience.

@oleg_eltsov Myspace is simply beyond competition.

@salar__davari I use both for learning, networking, and demand generation :)

@salar__davari @olenabomko agree!

@salar__davari Twitter started working great for networking, I was surprised myself.

@max_rush2 Have you tried Twitter? :)

@ritu_soni Agree!

@olenabomko B2B Enterprise sales are unsuitable for Twitter, but who knows what will happen in a few years.

@nickanisimov That's why I said sales-led or product-led.

@mahnoor_ahmed 🤝

@weansard True!

@burmistrov It seems to me that people in the tech industry, on the contrary, do not like formalities, which is why Twitter is becoming a universal tool for work and leisure.

@carmen_judson Sure!