Strategic partnerships - suggestions please :)
Luca Dalla Chiara
2 replies
This past week I’ve been studying in depth - how to cultivate the perfect strategic partnership? As cofounder I found myself questioning who could be a great fit as a partner.
Have you ever faced this situation?
Which strategy did you use to get the partnership you needed to grow?
Replies
Jessie Shipman@jessie_shipman1
Hey Luca,
First thing first is to identify your Ideal Partner Profile (check out this template for helping you to do that https://partneroptimizer.com/bui.... I don't work for them I just like the template).
From there you have to have a really solid case about how you bring the other company value. You have to find a way to make them money, even if you're not making any yourself.
Then you have to do that over and over and over again until you have their attention.
It's a big lift for a small company.
Try to find a partner that's only slightly larger than you. That seems to work better sometimes.
Good luck!
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@jessie_shipman1
Hi Jessie,
Thank you for leaving an insightful comment.
I'll make sure to implement these steps before taking action!