Starting up in markets beyond Tier 1

In the last 15 years, many consumer problems have been solved, and convenience-first companies have been built. However, most of these startups have focused on building solutions for the top 10% of the income class (income range of 25L+) residing in urban India," writes Anand Daniel, Partner at Accel, in an article on LinkedIn. Sharing his take on how startups should approach building in and for Indian cities beyond Tier 1, he suggests spending time in these markets and understanding the challenges. With the rapid rise in internet and mobile usage, Tier 2 and Tier 3 cities are becoming the new frontiers for startup success. These regions offer immense potential but come with unique challenges. As startups venture into these cities, how can they overcome obstacles, and what role can investors play in this journey? Let’s explore the opportunities together and drive innovation in emerging markets. I’m keen to hear your thoughts!