📱Social networks neither ‘social’ nor ‘networks’ — what should we call them?

I found this phrase quite truthful. Neither social "These days when I scroll through my feed, 98% of the content isn't coming from my friends." Neither network "When social networks came out they resembled graphs, where every participant is pretty much connected to each other. However, when social platforms shifted toward content mega producers made the graph resemble more within uni-directional communication." Was wondering what do you think? How would you call them: scrolling media :D? Source: https://medium.com/@rocketsyntax/social-networks-neither-social-nor-networks-what-should-we-call-them-c87b6898fba9 and found it quite truthful.