Simple Method to Analyze your Competition

Hello everyone, I recently wrote an article about competition analysis that you can read entirely here: https://insights.corepo.org/how-to-run-a-competitive-analysis/ I hope this little guide will prove helpful to you, but in case it is too dense to read, I thought it would be a good idea to write a little summary here. Put simply, a competitive analysis is an evaluation of your market environment. Its main aims are to make you understand how your competitors work and to identify trends and opportunities in the market. Follow these 4 steps to analyze your competition: 1. Understand who is part of your competition 2. Analyze your competitors’ sales and marketing strategy 3. Examine the results of your competitors’ strategy 4. Run a SWOT analysis To help you building your competitive landscape, several tools exist for different purposes. I gathered some data with corepo.org to make a few lists. These will help you for each step of your analysis: Tools for finding how big a company is (https://corepo.org/testing/list/68/tools-for-estimating-company-size) → makes step 1 easier Tools for assessing how strong a companies online profile is with respect to backlinks and mentions in page rank or estimated monthly traffic (https://corepo.org/testing/list/69/tools-to-measure-companies-online-strength) → useful when doing step 3 Tools for finding out the funding of a company (https://corepo.org/testing/list/71/tools-for-finding-out-companies-fundings) → practical for step 4 Tools for LinkedIn automation (https://corepo.org/testing/list/72/linkedin-automation-tools) → particularly useful when I want to know more about a company and reach out to former employees -- sales people in particular are quite good to talk to Tools to find people’s email address (https://corepo.org/testing/list/73/tools-for-finding-peoples-email) → useful for reaching out