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  2. Should you start an affiliate program upon launch for a...

Should you start an affiliate program upon launch for a B2b SaaS ?

Toni
4 replies
- what are the best practice on the matter? - what are the best tools to set up a program ? - what’s your experience with it ? 🙏🏻

Replies

Mark Kofman
Parma
Parma
I have worked with MLM startup, and for them affiliate program was the main marketing channel. So obviously they had it at the beginning. In most cases, an affiliate program is not where you start, though. There are easier ways to get early customers. But it all depends on what customers you are targetting.
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Toni
Buska
Buska
@mark_kofman thanks for your insights 🙏🏻
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Nic Neon
FreezeKeys
FreezeKeys
Hmm, I don't know if businesses will promote services they use just for a commission just because they want to protect the secret sauce. More geared to B2C I would say. Tell me I'm wrong, I'd be happy to learn of instances where B2B affiliate programs work.
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Steve Wang
@glenfish Me too, our product is for sales or business development reps. So I'm not very clear whether this is considered B2B or B2C. It seems to be a tool for individuals in enterprises to use in the working scenarios, and I also don't know if this kind of tool is suitable for affiliate marketing.
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