Should Tik Tok be used as an official communication channel for your product?

Question

Short videos are trending now and still be popular in the next few years. So besides Websites, Instagram, Facebook, and Youtube, should we be concern about Tik Tok?

Steven Birchall · Accepted Answer

It definitely can be a useful channel, though it does depend on your ideal customer profile.

If you're targeting B2B brands, especially in more traditional industries like Finance, etc, I don't feel like it would worthwhile adding, however if you're targeting, especially the younger demographic, then of course.

Maxwell Davis · Answer

I've seen then very effectively used as a sort of knowledgebase. Where they answer questions that people have in short video form.

Huy Ngo · Answer

@joanduarte yes, for me Youtube is formidable opponents. They learn fast and change fast with Short

Richard Gao · Answer

I think it depends on your product. If it's more consumer focused rather than B2B focused, and can be easily summarized in a video less than a minute, with the ability to generate varied content, then it's perfect for tiktok.

Answer

Whether or not TikTok should be used as an official communication channel for your product will depend on your specific goals and target audience. TikTok is a popular social media platform that is primarily used by younger people, and it has a unique format that allows users to create and share short videos.

If your target audience is primarily young people and you believe that using TikTok would be an effective way to reach them, then it may be worth considering using it as an official communication channel for your product. However, if your target audience is not on TikTok or if you believe that other channels would be more effective for communicating with them, then it may not be the best choice.

Joan Mateo Duarte 🚀 · Answer

I believe it's the easiest way of going viral. Although not every product is suitable for TikTok.

Huy Ngo · Answer

@charles_lee90 yes, my target customer from 23-40yrs quite large

Answer

It can be

Huy Ngo · Answer

@maxwellcdavis yes, lots of videos long more than 60s couldn’t go viral

Huy Ngo · Answer

@jessica_ebden thank u

Huy Ngo · Answer

@stevenbirchall yeah, a part of our target customer use Tiktok. But i’ve just worry about that cuz recently, some states in US won’t allow for Tiktok https://www.bbc.com/news/busines...

Richard Gao · Answer

@huy_xuan There might be more of that happening in the future, but a few states is nothing compared to its userbase.

Huy Ngo · Answer

@richard_gao2 but yesterday i read this new. Maybe it will be banned in some states https://www.bbc.com/news/busines...

Should Tik Tok be used as an official communication channel for your product?

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