SEO in 2024: What's Working for You?

@duffdevone Hi Murph, could you elaborate on the internal linking strategy? Also curious to hear more how you're utilising programmatic SEO. Thanks!

@therealkaczor totally. So its an analytics tool for a niche sport . Basically we have historical competition results for thousands of athletes and competitions. Lends itself naturally to pSEO in that each individual athlete and each individual competition has its own unique url. I thought, great, ill have tens of thousands of pages and start trawling for long tail keywords... But despite everything being on a sitemap, google was not barely scratching the surface indexing and the organic reach was muddling along. The unlock was realizing these pages were completely orphaned (ty ahrefs). You could search or scroll to find something specific, but there was no pathway for organic discovery. I added widgets with "Similar Athletes" to the athlete pages, and built out links to individual athletes on the competition pages. You (and search engine crawlers!) could now browse the site infinitely hopping from linked page to linked page. Literally went from 100 impressions/day to 1000 impressions per day in less than a week after I deployed the changes. Instead of ranking for ~50 keywords, now ~500. Also this was all done with React and rendered client side. No SSR, hydrating, or any special considerations. Google bot seems to handle the JS just fine.