SEO and content marketing without a blog?

Question

What would you say is the best way to do content marketing and SEO without having a blog?

The chronological and implicit demand of actively posting new content does not always fit. For a product website, I’m thinking of a more knowledge based approach.

What is your experience?

John Marquez · Accepted Answer

I think that's counterintuitive. Your blog is the best way to keep potential customers on your site. Where do you plan to house your content if ever?

Stefan Pettersson · Answer

@david_babins The question was an alternative content structure instead of a blog, more suitable for a product website (where as a blog looks abandoned pretty quickly if content is not continuously posted, while a knowledge base fits better for "evergreen" content).

Pretty much nothing you wrote, or linked to, was not even relevant to the original question. So if this is the approach you've taken previously where your posts have been deleted - that may be the reason.

Mighil · Answer

Any form of informative content helps (SEO and) inbound marketing. But you're right. Blogging is not for everyone; you have to actively look for new topics to write, manage a content calendar, update old blog posts, and it can be tedious to ensure your blog post stay "relevant" for search engines. There are other ways to get placed on SERP without a blog. 1. Create comparison pages. Compare your product with competitors. 2. KB approach, as you mentioned. See Ref 1 below. 3. Create a community site (powered by Discourse) around your product and its niche. It helps SEO and improves your domain authority. See Ref 2 below. 4. You could also use podcasts as a medium to reach new folks, gain followers, and later convert them. 5. Once you feel confident, convert your knowledge base and community topics from text format to videos. See Ref 3 below. Irrespective of the content format, Google will rank an highly engaging web page that answers why, how, what, and so on. If it contains invaluable information and has good impressions, Google will also feature your web pages as a snippet. The prime examples are Quora, Reddit, and StackExchange links we see daily during Google searches. So why not adopt that strategy by creating an ever-green knowledge base (resource pages, how-to guides, and educational content) and fostering a community around your product? Ref 1. https://www.zendesk.com/sg/blog/... 2: https://community.cloudflare.com... 3. https://www.youtube.com/watch?v=m1hqGazAHLU

Stefan Pettersson · Answer

@j_pmarquez My thought it; a knowledge base, help portal, etc. Any kind of structure where the key is not the chronological order you implicitly get from a blog.

Answer

By the way, totally aware about the AI posting issues on Product Hunt with different problems! Posts I'm referring to are Never AI researched and simply honest quality Search engine research sharing etc...

Mark Milton · Answer

Maybe... I know a few companies that have done well to start with on product-led SEO - e.g. documentation. It works well for super technical products, but less so on B2C ventures.

Jaroslaw Pidburskyj 🇮🇹Ï🇺🇦SEO · Answer

If you cannot rank your pages then how does a blog help out [refresh on how SEO works], your blog SEO will be a mirror-image to your pages.

Arz · Answer

There are several ways to do content marketing and SEO without a blog on your domain. Focus on creating valuable resources like guides, tutorials, or industry-specific knowledge hubs directly on your product website. This can attract organic traffic and establish your authority.

Kunal Mehta · Answer

SEO and content marketing can still be effective without a blog by optimizing website content, using targeted keywords, building backlinks, and creating valuable resources like videos, infographics, and guides. However, having a blog allows for regular, fresh content updates and better engagement with users, making it a valuable asset in the long run.

Usman Khizar · Answer

no way

John Marquez · Answer

@stpe that could work if you house this knowledge base "in" the domain, I've seen sites with glossaries where some of their pages rank - but if you use an external platform E.G. Notion for this, you might miss on getting link equity and potential keyword rankings.

Stefan Pettersson · Answer

@j_pmarquez yep, exactly - same domain. Kind of like pillar pages (like HubSpot talk about in their seo content).

Stefan Pettersson · Answer

@noproseo I realize the post could be misinterpreted (edited now). It was not about having a blog on another domain, it was about keeping the content in some other structure than a blog (like a knowledge base).

Answer

@stpe Definitely better explaining on your questions helps others fully understand further details to comment more on the subject.

As far as my regular comments on Product Hunt, my overall positive feedback and stats in general clearly shows the honest research and information I regularly share. I'm assuming it's the link sharing from other sites around the web with relevant information that they have a problem with me regular posting on Product Hunt threads. Simply contacting me directly explaining the concerns would be the right method to follow with all members. Otherwise makes no sense in reference to being respectful to all members here on Product Hunt. Just my thoughts and comments on these issues and we'll leave it at that for now. Definitely having content posted to your own sites is a much better long term plan to always keep in mind! ...

Answer

All depends, if you're referring to absolutely No content? Although, quick options... https://instapage.com/blog/landi... Definitely YouTube as another great option... Lots of Youtubers focus on YouTube only, although not these creators! ... https://neilpatel.com/blog/the-r... https://backlinko.com/grow-youtu... https://www.shopify.com/ca/blog/... https://www.simplilearn.com/reas... On a different note, much better Creating and posting your content on your own sites and resources. Yes, not happy to recently discover many links I've been sharing to help others on Product Hunt have been removed from discussion threads with absolutely no communications! I'll repeat once again, so others are aware on these details too! ... Unfortunately even Product Hunt is Now removing certain content and links from outside resources! It would be nice to be contacted in advance explaining on those details, otherwise it's not worth the effort and the time helping others with quality info on particular subjects and topics. Definitely, something to keep in mind in reference to content creation in general throughout the web these days! ... FYI, a good idea to focus on the following methods and ideas! ...💡 https://www.wordstream.com/blog/...

SEO and content marketing without a blog?

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