Seasoned Marketing Managers 📣 What's the Best Advice You Can Give to an Starting Manager?
Joel Sitanggang
6 replies
Not the most seasoned marketing manager right now with only a few years under my belt, and I would love to hear from the more seasoned pros here at Product Hunt about how to maximize the earlier parts of my marketing career.
Replies
Oksana Chyketa@oksana_ch
NEWOLDSTAMP
The best advice? Stay curious and never stop learning. Marketing evolves fast, so immerse yourself in trends, tools, and consumer behavior. And most importantly, focus on results. Experiment, measure, and adapt. Early wins build confidence, but don’t fear failure—it’s where the best lessons live.
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Here are a few things that worked for me:
Experiment Relentlessly: Early in your career is the best time to test different channels, strategies, and tools. Each experiment, whether it succeeds or fails, builds your expertise.
Focus on Analytics: Learn to interpret data—it’s your secret weapon. Being comfortable with tools like Google Analytics, Hotjar, or Mixpanel will set you apart.
Build Relationships: Network with peers and mentors. A quick coffee chat or participating in communities like this can lead to valuable insights (and opportunities).
Specialize and Diversify: Dive deep into one area (SEO, social, email, etc.), but keep a broad understanding of how all channels work together.
Stay Curious: Marketing changes constantly. Follow thought leaders, read case studies, and never stop learning.
What specific challenges or goals are you tackling right now? Maybe we can brainstorm together!
By the way, we're launching Planyway for Jira 2.0 and I'd appreciate your support:)
Focus on being a strategic partner, not just a manager. Align marketing initiatives to business goals. Use data to guide decisions, not just intuition. Invest in your team's growth. Teach them to think critically about strategy, not just tactics. And remember, success isn't always linear - embrace the journey!
I've found that knowing your audience inside out is everything that starts there.
In my experience, testing and measuring campaigns taught me what works fast.