Sales-based vs. Marketing-based businesses?

Question

If you prioritise sales over marketing, you run the risk of establishing a connection between the sales team and the customer but not between the product and the customer. Often the sales team closely interacts with the customer's team, forming strong bonds between them.

A business owner needs to establish a connection between the product and the customer. Over time this proves to be a more beneficial strategy.

Olena Bomko · Accepted Answer

Depends on your product and target audience.

Irina Sobol · Answer

Marketing-based win imo

Charis Sfyrakis · Answer

I think what you are describing is Product Led Vs Sales Led Growth..

Ruslan Kurman · Answer

It seems to me that there are advantages to each approach. The choice of strategy depends on the initial configuration of the product, and the team, and if you look at the overall strategy

I am closer to the marketing-based approach because this channel is more understandable and can be scaled.

Daniel Zaitzow · Answer

@charis_algomo  100% right - I think its a resource allocation question at the end of the day. How is your team structured - are you dev heavy - are you ops heavy - is it a self serve model or are you looking for big fish doing UPD for enterprise level clients.

Theres no right or wrong direction - just depends on the org goals.

Liam Roberts · Answer

Ah, the age-old debate. Sales-focused businesses typically have high-touch, complex products that need a sales team to close deals (think B2B SaaS, enterprise solutions). Marketing-led companies usually have a product that's easier to understand and can be sold through advertising or content (like D2C brands, mobile apps).

Both have their merits. Sales can offer customization and strong client relationships. Marketing scales easier and can hit a wide audience fast.

Answer

Marketing-based businesses play a pivotal role in today's dynamic business landscape, leveraging strategic techniques to promote products and services effectively. In an era dominated by digital marketing, companies constantly adapt to evolving consumer preferences and technological advancements. As highlighted in a report on outlookindia.com these businesses employ a diverse range of strategies, including social media marketing, content creation, and data analytics, to connect with their target audiences and drive growth. With the ever-expanding digital marketplace, marketing-based businesses continue to be at the forefront of innovation, ensuring brands remain competitive and relevant in an increasingly competitive global economy.

Philipp Shay · Answer

@ruslan_u Losing your fantastic team that your customer is connected to is riskier and easier than losing the connection between your product and the customer. Am I correct?

Philipp Shay · Answer

@charis_algomo yes, exactly

Philipp Shay · Answer

@roberts24liam what do you prefer? That’s the question

Philipp Shay · Answer

@roberts24liam thanks for reply 💪

Sales-based vs. Marketing-based businesses?

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