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  2. SaaS for SME or mid-size enterprises?

SaaS for SME or mid-size enterprises?

Fannie Lin
1 reply
This is defenitely a funding winter. But as founders, we need to stay strong and learn from all the mistakes. Are you a founder building a SaaS solution？What do you think will be the difference of building and selling your SaaS to SMEs (headcounts 1-99) versus to Mid-size enterprises (headcounts 100-999)? Share your thoughts and learning with us below.

Replies

Claus
Hey there, Fannie Lin! First off, kudos to you for addressing the challenging landscape of SaaS in these frosty funding times. It's a tough terrain, but your resilience is admirable. I've had my fair share of experiences in the SaaS realm, and here's what I've gathered. When it comes to selling your SaaS to SMEs versus mid-size enterprises, it's like comparing apples and oranges in the business orchard. For SMEs (1-99 headcounts), agility and affordability are key. Your solution should be plug-and-play, cost-effective, and provide immediate value. Focus on solving specific pain points, as they often lack dedicated IT departments. Now, when dealing with mid-size enterprises (100-999 headcounts), think scalability and customization. They require a more tailored approach, integration with existing systems, and robust support. Relationships are crucial here; your SaaS should grow with them. I described a similar idea in my article: SME Business Architects: Explore Top Emerging Trends in 2023-2024 My tip? Adaptability. Offer a core solution for SMEs and build modular features for larger enterprises. It's a fine balance, but with a thoughtful approach, you can navigate this icy funding terrain successfully.
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