Rising Costs of Paid Media!!
Sahil Mahalley
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As the costs of paid media rise, many brands are reallocating their budgets towards PR initiatives.
This trend indicates a growing recognition of the value of earned media and the effectiveness of PR in achieving substantial returns on investment compared to traditional advertising.
What's your take on this?
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Mayuri Maokar@mayuri_maokar
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As someone who's witnessed the evolving digital landscape, I've definitely noticed this shift. The rising costs of paid media are pushing brands to get creative, and PR is proving to be a compelling alternative.
I've seen how a well-executed PR strategy can generate buzz and credibility that paid ads simply can't match.
Plus, the long-term benefits of earned media often outweigh the short-lived impact of most paid campaigns. It's exciting to see brands rediscovering the power of storytelling and relationship-building through PR.
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