Research on Newsletters: what is your dream newsletter should be like?
Aida Zu
8 replies
Hey all,
We are about to launch our newsletter around Twitter and AI. Can you please share some points that your dream newsletter would have?
thanks!
Poll: How many emails would you like to receive?
Replies
Hello_Joy@joy_eom
For me, easy to read! and relevant to my interest or works :)
Share
It is not the frequency, but the value of the content that matters. That said, it is extremely difficult to keep up the value as frequency increases. So, I prefer occasional newsletters, not regular ones. But then I might be in a minority
Easy to read
Visually catchy but not too much
Quick to scan visually to get information fast
SumUp in the end to get a recap
More than the frequency, I'd like a newsletter that's very niche and dives deep to talk about something that really gets me going. For example, I don't want my newsletter to talk about music. I'd rather have it talk about why certain strings don't sound good on certain guitars (I'm a guitarist šøš). Specific topics like that spark way more interest rather than generalised knowledge.
In terms of frequency, I think it is directly related to my previous point. If the newsletter really sparks my interest and gives me topics that spark my interest related to my craft, I wouldn't mind even reading it daily!
Anyway, all the best for your launch!
š Relevant and useful content
š Consistent and timely delivery
š Clear and concise writing
šØ Attractive design
šāāļø Personalization
š® Interactive content
š± Mobile optimization
š¢ Clear call-to-actions
Bite size content easy to read once a day, if the content is bigger format than once a week.