Regular Email Campaign Dilemma?

Question

Regular email campaigns are great ways to remind your brand and promote your products, but they can also decrease interest, CTR, or open rates. How do you solve this dilemma? I need different opinions :)

Janset Angı · Accepted Answer

@tej_sai Yes, you made it clear! Storytelling is a must in every sense of marketing, I guess. 
 Thanks a lot :)

Tej Garikapati · Answer

Hey!

Storytelling is probably the answer.

Your emails should be less about your product and more about your consumer.

Create a story where your user is the hero and the product is something that helps him win.

Eg: You sell locks

The email should be like how xxx git robbed and lost all his money, because of which xxx happened, so we have this product which can prevent that.

This is obviously a very basic email, but I hope it makes my point clear about story telling.

Storytelling is the reason why some Copywriters perform tremendously well compared to other.

Your emails should be entertaining, shouldn't be more than thrice a week.

Be as aunthetic as possible.

Cheers! All the best👍

Regular Email Campaign Dilemma?

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