Quick audit prior to choosing a MA software

I have been a CSM for a MA software for more than 5 years. Because of my background and experience, very often, the sales team would ask me to jump in a call, or an event, put on a consultant hat, and just chat with the prospects about their Digital b2bmarketing strategy. The idea was not so much about signing a new client, but rather doing a quick audit, and discussing whether it would make sense to work together. Most of the time, it came down to a timing issue : yes it makes sense, but maybe in a couple of quarters, or after a website redesign, or this and that. But sometimes, Marketers were just scared it would be to much additional work - when in reality, they would be paving the way that would lead them to a better understanding of their target and quicker results. So, if you are considering acquiring a MA software but wondering if the timing is right or if it would fit your strategy, feel free to leave a comment. I'd gladly take a look at your website and give you recommendations