Q: Why are the best brands so hard to notice? A: quiet branding
Adrian M. Peticila š”
6 replies
You've got "quiet quitting" and "quiet vacationing," but few realise that the best brands in the world do "quiet branding."
Branding is much like government; you only notice it when it's bad.
And we notice a lot of branding lately.
I'll let you make the connection.
Great branding is a whisper, not an insecure roar
- It quietly embeds in the minds & hearts of people
- It's not clutching ephemeral attention
- It's guiding perceptions & emotions
- It impresses without overwhelming
- It's all about trust It's memorable
- It's consistent
- It's pervasive
- It's delightful
- It's authentic
- It's reliable
- It's subtle
This is how I build brands for myself and my clients.
I focus on trust & making a lasting impression.
I love the power of a subtle touch.
š” Like this? You've got great taste, my friend.
Repost it to your network; your followers are gonna love it!
The algo's an enigma so you probably won't see this account again, so don't forget to follow me, Adrian M. Peticila š” for daily branding lore.
Replies
Alexandre Contador@alexdigitalmkt
Videco - AI Personalized Video
Some companies also prefer to focus on functionality rather than branding itself. You see that as something common in B2B.
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@alexdigitalmkt - 'cause they threat it as an afterthought when it should be taking the stage. To each their own, I guess, but coincidentally, they're the same companies that scream that "branding does not work for them" :)
@alexdigitalmkt - just like in that meme: why not both? :)
Videco - AI Personalized Video
@adrian_m_peticila ahah true! Every time I work with a B2B client it's the first thing that I notice. Brand is always crap
Videco - AI Personalized Video
@adrian_m_peticila it also gives us the opportunity to shine :p
Launching soon!
Ah, the art of "quiet branding" - like a ninja in the world of marketing, making an impact without the need for flashy moves. It's like finding Waldo in a sea of advertising noise. Admirable stealth, I must say!