Pros and Cons of getting a hunter to hunt your product instead of launching it yourself

LisaKim
2 replies
A pro would be more exposure obviously.. Are there any other pros I'm missing? What would be the cons?

Replies

Chris Sarca
In this message I will focus on the less positive things. There are some ifs. If the hunter has many followers and they're the wrong audience for your product, that's a big no. If the product is bad, the placebo effect won't last long. I see many questionable products with bad implementations getting a lot of praise, that's just something temporary, until the users realise how bad the products are. Lots of upvotes don't make a bad product good, and vice versa. Con: Your launch depends on someone, things can happen and that might get you a delayed start or a failed launch.
LisaKim
@chris_sarca Thanks for the insight. My takeaways from your message is that 1) Product needs to be good no matter what 2) Asking the right hunter that actually cares about the product is critical. Thanks so much, really appreciate it! :D