Product launch: should you launch during holiday season?

Question

Hi everyone! We tried to do a quick analysis of whether holiday season (end of December) is still a good time to launch your product by analyzing upvotes for both all and top 3 posts of each day in '22,'21,'20, and '19. 
Key insights:
- The week before Christmas gets noticeably fewer upvotes for the top 3 than the week before, but you can still get a steady 400-500 upvotes during that period
- The disparity between #1 posts and the rest is lower (i.e. top 3 get approximately the same number of upvotes during holiday season)
- The week between Christmas and New Years performs about the same as the week before Christmas
- Not many productivity or enterprise tools launching during holiday season (expected), many side-projects and products that are fun to explore during off-time

Full article:
https://databar.ai/blog/article/should-you-launch-on-product-hunt-during-the-holidays

Carmela Padasas · Accepted Answer

Thanks for this!

Fabian Maume · Answer

Nice stats: however you are missing one important metric web traffic.
It might be easier to get to the top 3 of the day during the holiday season but it might generate less traffic on your website than being in the top 10 outside of the holiday season.

Neeraj Kumar · Answer

Interesting stats

Phani S · Answer

Useful analysis 👍

Wonder if holiday season is the best time to launch product if one wants top position?

David Abaev · Answer

@neeraj_kumar_n Thanks!

David Abaev · Answer

@fabian_maume Yep that makes sense - I think the bias towards types of companies launching also plays a role here (like a fun game would probably perform better than a productivity tool).

Ágh Helmut · Answer

Thank you, I was thinking about the same question last month!

Product launch: should you launch during holiday season?

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