Personal or company socials? š¤
Luca
18 replies
I am looking at launching my first product soon, a productivity system called Focused.
I have created all of the socials for Focused, but now I am thinking should I rebrand them to my own social accounts instead. I currently don't have any social media accounts (personal ones) so I would be starting from scratch either way.
Is it better for a startup to use personal socials or a branded company one? What does everyone else use?
Replies
Emily Willis@emily_willis1
Hi Luca, I'd highly recommend setting them up as "business name" social media accounts. Do your research & try to get the same @ name on all social media platforms (even if you're not going to use them at the first launch - if you don't, someone else will & you'll have to negotiate to buy them back in the future). BTW check out https://www.producthunt.com/post... - Namify AI helps you find your social accounts/brand name fast using AI. It recently won Product of the Day & Week. Talk to @namrata_arya their Maker if you've got questions
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@emily_willis1 thanks Emily for all the info! I currently have all the socials with my handle being focusednotion (same as my website), so Iāve done that at least š¤£. I just wasnāt sure which I should use for the initial launch.
From the research I have done and seen what others do itās mixed. I do see the advantages on both sides.
@luca3927 aaagh yes it depends on your strategy (who you're targeting, what channels you're using, what you're messaging is, goals, how you're measuring success etc etc) but given you have no followers, in order to get your community over there you'll need to post the content from your official channel & then share from your personal channels. Every social channel is different. eg LinkedIn gets better engagement from personal accounts, so post on the brand page but share, engage, comment, @ mention from your personal account & do your outreach/community engagement from your personal account.
@emily_willis1 thanks very much for all the tips and help. That makes sense to post on an official account and then re-share using my personal accounts. I will do that, thanks :)
Personal socials can build trust early on. You can always shift to company accounts later.
Launching a new product like Focused calls for a social media strategy as savvy as a well-debugged code! Personal or company accounts? It's like choosing between debugging a personal project or a team effortāboth have perks, but what suits your style best?
@thestarkster haha I love your analogy. I was thinking while reading your replyā¦. writing code is way easier than socials haha lol š
Congrats on the upcoming launch! Personal socials can help you initially build a loyal following.
100% grab the business name while it's still available + begin aging your accounts (will be more favoured by the algo once they mature a bit)
In your case, I would recommend going with the personal account first. It's a bit easier to grow, plus, you won't have to start over if you decide to launch another product. And instead, maybe collect emails to stay in touch with your core audience
Once you gather a bit of following via email or gain more resources to outsource business socials, you can consider adding business accounts to the scope
@alex_skazka good ideas, thanks very much for your insights. I didn't realise age of account had something to do with it, but I guess that makes logical sense.
@alex_skazka thanks for the info. I knew about the website but didnāt know about socials. Makes sense due to bots. Thanks for your help!
Personally for me, I like engaging with founder posts more than company posts. If your content is personal, compelling, thought-provoking and insightful that revolves around growing your business and showcases it's value, you'll see more engagement and grow an audience that eventually turn into leads.
Company posts are great for learning more about product features, product roadmap, exciting company news, etc...
@kristan_salessubs yeah that is a great point. Personal posts are also more relatable I find, rather than company posts which are more marketing in nature. Thanks for the feedback!