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  2. Performance marketers: What are the top 3 metrics you...

Performance marketers: What are the top 3 metrics you follow? (TikTok, Meta, Snap)

Santeri Toivanen
3 replies
We're thinking about bringing creative performance to our platform.

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Rebecca Anderson
As a performance marketer focusing on TikTok, Meta, and Snap, the top three metrics I prioritize are the Click-Through Rate (CTR) to evaluate user engagement with the content, the Return on Advertising Spend (ROAS) to measure the effectiveness of the advertising budget, and the Customer Acquisition Cost (CAC) to gauge the efficiency of converting ad views into actual customers.
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Santeri Toivanen
@becky_anders56 Thanks Rebecca! How about Spend? We were considering Spend, CTR and CPM, as CAC & ROAS are affected by attribution windows & conversion setup. What do you think?
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Ozan Usam
Activity Time Visit Frequency Core User Actions Also Like
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