Paid promotion to build hype. Yay or Nay?

Question

We are building an ed-tech startup that will come out before the end of this year. We already managed to rake in some people who are interested and joined our waitlist, but we want to build more hype about the product within our user base. We are waiting for our POC to be out so we can display the product on the website and in media content. Once we have all of this (beginning of September), should we advertise this around or try to grow organically only?

Bilal Asif · Accepted Answer

I think at the moment, advertisement wont be a good option. If you are the founder then start building a reputation around your niche on LinkedIn. Create content post, engage with people someone constantly needs to keep on doing that. I know this content creation process is hard but you know you can always ConnectGenie AI. It helps you write Captivating LinkedIn posts, craft engaging comments, write personalised connection request notes to help you grow your network in a more personalised manner.

Hope this helps and best of luck with your startup.

Answer

Use a mix of paid promotion and organic methods. Paid ads can boost visibility while organic efforts keep building authentic interest.

Answer

Honestly, a mix of both might work best! Paid promotion can get  your name out there fast, and organic growth can help keep the momentum  going over time.

Greffin Dony · Answer

Nay, organic growth builds  a stronger, more loyal user base over time. Focus on creating valuable content and engaging with your audience naturally.

Answer

Yay, a mix of both is often the best approach. Start with paid promotion to kickstart interest, then sustain growth organically through quality content and user engagement.

Answer

Definitely go for paid promotion. It’ll help you build hype quickly and get more people excited before your POC is even out.

Answer

If you have the budget, paid promotion can be great for building hype. Just make sure it aligns with your overall marketing strategy.

Rahul Parmar · Answer

Yay, paid promotion can effectively build hype and reach a wider audience.

Christian Nesi · Answer

@chritopher_bond I am of the same opinion. Organic growth NEEDS to be there, but in startups, the keyword is "velocity". Using paid promo, while following a structured plan, can help get your name out there and help it grow organically.

Christian Nesi · Answer

@parker_robert Agreed, and from there you start to grow organically

Christian Nesi · Answer

@ka_rishma_yadav Got it. Thanks!

Answer

Nay, if your budget is tight, invest in improving the product and customer experience first. Good reviews and word-of-mouth can be powerful growth drivers.

Christian Nesi · Answer

@fr_edd_i My sentiment exactly

Answer

Yay, paid promotion  can boost your reach quickly and attract more attention to your launch. It’s a good way to build hype fast.

Paid promotion to build hype. Yay or Nay?

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