Open AI + apple = impact on marketers
My3 Murthy
7 replies
Many people are debating if the new partnership means the beginning of google’s end. While I think that’s a bit extreme- I do agree that it shakes the secured position on google in the place.
1) Lately google has been rushing their products to the market- leading to some faulty products and heavy trolling.
2) besides this, Gen Z doesn’t use google as its first source of information anymore. They go to TikTok- the more techy folks go to perplexity.
How does impact google? As marketers, is it wise still focus on SEO and google ads? Or should we focus elsewhere?
Replies
Ahmet Can Aslan@can_beforesunset
The partnership between OpenAI and Apple is significant, but I don't believe it's the end of Google's dominance just yet. As marketers, we should continue to invest in SEO and Google Ads while exploring emerging platforms to diversify our strategies.
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@can_beforesunset I see your point- I think google just becomes table stakes and if you want to drive impressive results, we should explore emerging platforms.
I don't believe it's the end for Google. In fact, there's a report that Apple will also partner with Google. https://techcrunch.com/2024/06/1...
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Well, with Open AI and Apple teaming up, it's like a dynamic duo entering the tech arena! As marketers, maybe we can start brushing up on our TikTok dances while keeping an eye on Google's next move - it's all about staying agile in this digital dance-off!