One font for the rest of your design career – which one would you choose and why?

If I had to stick to just one font, it'd be "Helvetica." Its timeless simplicity and versatility make it a design Swiss Army knife. Whether crafting a sleek modern look or a classic vibe, Helvetica adapts like a chameleon. It's like that dependable friend who's always up for any creative adventure.

Probably stick with Helvetica. It's versatile, clean, and works well in various contexts.

Neue Haas

Although I've been having tons of fun with Space Grotesk lately, I'd have to go with Open Sans. Reasons: wide range of weights - giving designs a lot of flexibility -, consistent legibility and can be easily adapted to both contemporary and classic designs.

Lato for me! The variety of weights makes interesting designs.

If I were to choose just one font to accompany me throughout my entire design career, it would undoubtedly be "Helvetica." Renowned for its timeless elegance and exceptional versatility, Helvetica has been a cornerstone of graphic design since its creation in 1957 by Max Miedinger and Eduard Hoffmann. Its clean, neutral lines and balanced proportions make it suitable for a wide array of applications, from print to digital media. The font's simplicity enhances readability and ensures that the focus remains on the content itself rather than the font's inherent characteristics. Whether used in logos, posters, websites, or any design project imaginable, Helvetica maintains its professionalism and modernity. Its neutrality allows it to adapt to various design styles, making it an essential tool for communicating a wide range of messages effectively. Additionally, considering the potential for creative exploration, a font generator based on Helvetica would be an invaluable asset.