Onboarding Email Sequences - How many is too many?

Question

Curious how many emails send after someone signs up for your (free, trial or paid) service for the first time and what you've done to improve those sequences over time?

Daniel Zaitzow · Accepted Answer

@ngohungtheanh I hear that!

Anh Ngo (Austin) · Answer

Depends on the content of your Email sequence as well, if it doesn't add value, then even 1 or 2 is consider spamming, hard learned lessons

Gurkaran Singh · Answer

I've found that sending a Goldilocks-approved range of 3-5 onboarding emails post-signup keeps users engaged without feeling overwhelmed. It's like finding the perfect balance between avocado toast toppings - not too little, not too much, just right!

Sarra Ben Messaoud · Answer

@my3_murthy 
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Jayant K · Answer

Anything more than 1 haha.

Daniel Zaitzow · Answer

@my3_murthy Do you feel like a certain number is too many within a certain period of time? I've been signing up to software at scale to see what everyone is doing and the spectrum is really wide.

Beverly Banahene · Answer

Figuring out the perfect number of onboarding emails is tricky - you want to be helpful without bombarding people, right? I reckon 3-5 emails over a couple weeks is a good balance.

The welcome email should get them excited about the key benefits. Then focus on guiding them through the important bits, sharing success stories, and giving handy tips. Personalised video tutorials and customer stories have worked a treat for engaging new users!

The main thing is to keep an eye on the data and feedback, so you can tweak and improve the emails over time. It's a bit of trial and error, but getting the onboarding sequence right can make a massive difference to keeping users around.

Daniel Zaitzow · Answer

@thestarkster Great insight!

Onboarding Email Sequences - How many is too many?

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