Onboarding Email Sequences - How many is too many?

Figuring out the perfect number of onboarding emails is tricky - you want to be helpful without bombarding people, right? I reckon 3-5 emails over a couple weeks is a good balance. The welcome email should get them excited about the key benefits. Then focus on guiding them through the important bits, sharing success stories, and giving handy tips. Personalised video tutorials and customer stories have worked a treat for engaging new users! The main thing is to keep an eye on the data and feedback, so you can tweak and improve the emails over time. It's a bit of trial and error, but getting the onboarding sequence right can make a massive difference to keeping users around.

Highly depends on the product & what the learning curve for the platform looks like- 1. A simple SaaS product that does one single thing should not need more than 1-2 emails. 2. If it is a tool like hootsuite or ahrefs that has a whole host of capabilities that will be used at different points in the user journey- then a longer sequence works. It is also essential to ensure that they are spaced well- too many educational emails at once can be a turn off

Depends on the content of your Email sequence as well, if it doesn't add value, then even 1 or 2 is consider spamming, hard learned lessons

I've found that sending a Goldilocks-approved range of 3-5 onboarding emails post-signup keeps users engaged without feeling overwhelmed. It's like finding the perfect balance between avocado toast toppings - not too little, not too much, just right!