Now or later?

GREETINGS HUNTERS! What attracts you more? 1. A product for which the market has not yet been formed. Accordingly, you will have to wait until the market is formed, but probably this product will immediately become a leader. Bitcoin example. which lay for 6 years on the Git Hub beach in the public domain before being used. Or 2. A product that is intended for an already existing market, it has advantages over the leaders in terms of technology, but is unknown to market participants.