Not all products are painkiller

Shawn Cao
2 replies
In the morning, I woke up with this in mind. It is common that you to be challenged with this question "are you building a painkiller or vitamin"? You may feel guilty if you can't tell or you're sure it's not a painkiller. I think we have to be clear about what type of business you're pursuing, is any top brand/product you use today a painkiller (eg. Tesla)? Most of them are not, they are just good products that make your life better. IMO, there are not a lot of pains that deserve a new product, painkillers are usually small urgent care, and most of the time, they won't go really "big". Building a painkiller is great, but you don't need to feel guilty if it is not. A product could "fail" but it has to have a vision in it. What do you think?

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Rishi Uttam
The vitamin business is a multibillion dollar industry. I agree you don't need to feel guilty as its now extremely tough to find painkiller industries without loads of money! good post.
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