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  2. Newsletter Tip - Increase link clicks in your emails

Newsletter Tip - Increase link clicks in your emails

Karthik Tatikonda
3 replies
Hey guys, If you are writing curated newsletter and want to increase the clicks on the link, use a different color for the links. We used the same colour for both texts and links in the previous issues, but in this week's issue, we changed the colour from black (Text colour) to red colour. This change improved our CTOR from 17.6 to 21.78 🚀 and our newsletter got 200 clicks this time PS: You can see the full issue here: https://subscribepage.io/archive

Replies

Daniel Craig
This is a really interesting approach @karthik_tatikonda. Would love to hear if it replicates for your next one or if it was just a one off.
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Muratcan Koylan
Isn't it so fun to conduct these tests and see the results? I wish one day I will have that many subs too haha https://hiredinai.beehiiv.com I am dying to do split tests...
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