Need expert advice for creating a launch teaser?

Question

Hey PH, We are planning to launch our new SaaS product www.sectar.co in September. Would love to get some help on setting it up.

What would you suggest me to do during, before and after creating a teaser?

Accepted Answer

From my point of view its important to create a sense of urgency or scarcity in your launch teaser. This will encourage people to take action such as signing up for your mailing list or following you on social media.

Answer

Focus on your product's unique selling points in the teaser. Build anticipation before the launch with sneak peeks and teasers. During the teaser, use engaging content and visuals.

Greffin Dony · Answer

Build excitement by sharing sneak peeks and exclusive content before launching the teaser. Use eye catching visuals and a strong call to action during the teaser.

Answer

Highlight what sets your product apart in the teaser. Beforehand, create anticipation through social media and email.

Steve Troy · Answer

Craft a teaser that focuses on your product's unique value. Build anticipation by sharing previews and engaging content before the teaser. During the teaser, use strong visuals and clear messaging.

Amensa Hulk · Answer

Hey Jay, good luck with your launch.

Firstly create the teaser page and start sharing it on communities for better reach.
Then engage on daily basis with community members support them and for return support too.

Latham Ryan · Answer

You can use this launch guide by Product Hunt team on how to create launch page and teaser page, it is extremely interactive and easy https://www.producthunt.com/laun...

Answer

When you create a teaser page start sharing it with your connections and people who might be interested in your product, share in communities so that you can create enough awareness around your product launch.

Answer

@mather_marker I really like this approach. Did you launch any product so I can follow that launch?

Jay • www.sectar.co · Answer

Thanks, Amensa. You have any advise on which communities to share it to?

I tried a community on Reddit, but yet to ramp up efforts across other communities.

Rachel Marie Thompson · Answer

Try creating a short video teaser introducing your product and its key benefits. Then share the video across relevant social media channels and online communities to start building buzz. Keep engaging with people who show interest to turn them into early adopters and evangelists for your launch!

Jay • www.sectar.co · Answer

@ludovica_eleazer The countdown seems interesting. Will try talking the team into doing this.

Jay • www.sectar.co · Answer

Good feedback, Zackary. Showcasing the USP is still number one focus for us.

Jay • www.sectar.co · Answer

Thanks, Mather. This is great advice. Especially the third point regarding creating a sense of mystery.

Interesting to see how we can craft the messaging around this goal.

Need expert advice for creating a launch teaser?

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