My PH Launch experience: 8 lessons

Alexandra Goss
15 replies
5 lessons I've learned from my launch on product Hunt (and 3 things I'll do differently next time): ✅ Start early: Create a teaser 1-2 weeks prior to promote the launch and up your Maker profile ✅ Reach out shamelessly: Create a list of people who might be interested in your product and send them the link, call in all favours, use your own network to gain traction ✅ Stay online: Engage as much as you can on the launch day to attract more visitors to the page and gather feedback ✅ Engage eagerly: Upvote other launches, comment in threads, create your own discussions, and more ✅ Utilise all assets: Provide as many details, product visuals, videos, and everything else Product Hunt allows you to provide And 3 things that will make my next launch even bigger: 💡 Allocate more budget for ads, driving traffic to the website + PH teaser page 💡 Add pop-up to the website with the launch announcement and incentive to vote 💡 Start working on the Maker's profile months in advance to build more connections What are your best tips?

Replies

Eric_Jin
I totally agree with your point that we should strengthen Maker’s connections as much as possible in advance. Today my product launched, and I’m working hard to gather votes one by one and reply every feedback. I’ve noticed that many products leading in votes either have a strong fan base on Twitter or a solid community connection and influence on Product Hunt. So it’s very important to contribute to the community and build influence and connections on Product Hunt.
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Alexandra Goss
@eric_jin01 Cngrats on your launch! And agree - so much easier to launch if you can amplify your existing audience.
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Kehui Guo
Thanks for sharing! Preparing early before the actual launch is super important so it sets a good foundation and attracts natural traffic better.
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Artem Konovalov 💎
Love the honesty in sharing your lessons learned, Alexandra! I'm definitely taking note of reaching out shamelessly and utilising all assets for my own future launch.
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Alexandra Goss
@mattisssa Thank you! And best of luck with your launch! And feel free to shamelessly share your link with me ;)
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Andrea Vannelli
Thanks for sharing, I'm here thinking to launch my own product and every tips is appreciated! Good luck to everyone close to their launch!
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Manan Gupta
How do you structure your Images for the product? Like how do you categorize the slides
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Alexandra Goss
@manan_gupta6 Start with a bold brand image with a visible message, then a few screenshots, then maybe a meme or something engaging
Thomas Hansen
Thank you for sharing your valuable insights! It’s crucial to learn from each launch experience. One additional tip I’d add is to engage with the community before and after the launch to build relationships and gather feedback.
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Thomas Hansen
@alex_skazka What's your best tips for increasing engagement?
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Alexandra Goss
@thomas_hansen5 see what gets the most attention and twist it to match your goals/authentic voice There's a lot of engagement bait here (as on any other platform), and I don't feel 100% comfortable doing that myself, so I try to find ways to post something similar but without compromising with myself
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Gurkaran Singh
Launching on Product Hunt is like a high-stakes game of Minesweeper - strategy is key! Preparing early and engaging shamelessly are the power-ups you'll need for a successful launch. Happy hunting!