🔥 My 8 lessons learned from achieving $130k MRR and $1M raised. Feel free to ask questions!
Nik Shevchenko
13 replies
Hello to all the Product Hunt community!
It's Nik here and I’m happy to share my knowledge with other 📚
I founded WeLoveNoCode, a platform that connects people with the best no-code developers to build their software and apps without a single line of code. All that is based on a monthly subscription.
My startup just raised $1M in funding and we reached a monthly recurring revenue of $100k+ within less than a year. I have learned a lot from other makers here. So I decided to also share my experience about building a startup that is growing at rocket speed. I hope this helps other entrepreneurs (and if you are looking to join a fast-growth startup, I’m hiring).
🤔 So, how did we achieve this kind of growth in a short time?
1️⃣ Start with Satisfying your Customers
2️⃣ Educate the market.
3️⃣ An MVP tells you what your customer really wants
4️⃣ Find a model that works — think automation
5️⃣ Be very clear with your value prop
6️⃣ Approach Marketing with a growth mindset
7️⃣ Fundraising is hard: You should see things from an investor's perspective.
8️⃣ VC money is not the only way.
More 👇👇👇
Replies
Valia Havryliuk@valia_havryliuk
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Thanks for sharing it! And congratulations to the whole team, you rock!
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@valia_havryliuk thank you so much!
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1️⃣ Start with Satisfying your Customers
Sounds very basic, right?
Because I had no cash to do any advertising, I let my work speak for me and I personally made first sales, controlled the quality of development, and asked for feedback later on. I tried to exceed expectations on all the work I did for clients. When you focus on delivering results that satisfy your customer, they will spread the word. Don’t be shy to tell them to share about your business.
Sometimes people need that extra nudge to refer you to someone. Don’t forget to keep in touch with your customers. This part started becoming much harder when the team became bigger, so I had to be even more persistent with creating a culture of user empathy.
What helped while growing: having weekly feedback from customers and keeping constant interaction based on that feedback.
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2️⃣ Educate the market
I know that no code is the best option for fast testing of product ideas, releasing MVPs, getting user feedback, automating internal tasks, and shipping typical apps. All these can be done in days, not years, and in a very cost-effective way compared to doing it in code. That's why we made WeLoveNoCode (welovenocode.com). Based on our experience, 95% of things that you can build with code you can also build with no Code, just much faster and cheaper.
But NOT everyone on the market thinks this way!
There are a lot of misconceptions regarding no code. So while building my startup I realized how important it is to teach the market and provide initial education before going into sales (this works for marketing as well!).
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4️⃣ Find a model that works — think automation
When we started out, our model was to charge customers an hourly service fee. By the end of the first year, our monthly revenue grew to $20k. While it felt good, delegation and an hourly fee was no longer an efficient model. Automation was the answer.
We decided to build a platform that matches developers with specific skills with projects that require that skillset.
Today, we offer clients a low-cost no-code development subscription service. This allows you to start your project quickly, efficiently, and affordably– a gap that clearly exists in the market. Entrepreneurs get access to the best no-code developers who have been pre-vetted by us.
Don’t be afraid to allow your model to evolve as you get feedback from customers. However, continue to deliver satisfying services as you evolve. No startup got a business model right from the first try!
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7️⃣ Fundraising is hard. I learned so much while closing a $1M seed fund.
You should see things from an investor's perspective. As an entrepreneur, you’re completely absorbed in your startup. You’ve spent years building this business, you think about it 24 hours a day and you spend most of your time actively working on it. However, for the investor, what matters the most is the long-term viability of the business and returns on investment.
Seeing things from this perspective will completely change how you approached raising capital and lead you to revisit how you pitch for investment. You must realize that to your investor, your start is not a product or a technology. You must position your startup as an investment.
Ask yourself, what’s the underlying value of my startup, who is investing and how will investment grow over time. For us, we are in an industry currently valued at $17b and is projected to grow to $125b in 2027.
We already have a platform with over 3K pre-vetted no-code developers and $100k in MRR to prove its viability. This is what we sold to our investors. Put these numbers upfront when you’re pitching to investors.
Raising investment is not about asking for money. What you are doing is selling the value of your business to an investor, telling a story, and creating Momentum.
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8️⃣ VC money is not the only way.
You can consider crowdfunding, raising from Friends and family, Government grants, Angel investors, or pure bootstrap. Whichever route you are taking (and you should consider more than one at a time) the key to success is talking to multiple people at once. This creates a buzz and a feeling that interest exists, pushing investors to act for fear of missing out. It really works.
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3️⃣ An MVP tells you what your customer really wants
I often see entrepreneurs try to build a flawless product before shipping. The problem with this strategy is that it’s often complex for customers to use or sometimes doesn't even solve their problem.
Unless your product is high-risk, creating an MVP helps you gather quick feedback from your customers so you can iterate better. It can also be a useful prototype for your potential investor. You can build an MVP with tools like Bubble, Webflow, or a mix of Zapier and Airtable.
In our case, I built a landing page about no-code development and invited leads to book a call. This is how WeLoveNoCode started 👉 a simple landing page built with Tilda. Even now our platform is MVP and I’m often feeling embarrassed about how “not perfect” it is.
But, hey, it solved the customer pain and generated a constant revenue stream. Built MVP with users is always better than no perfect nothing.
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6️⃣ Approach Marketing with a growth mindset
Growth starts with finding product-market-fit. If you meet users' needs with your solution, growth and marketing become easier.
Our marketing is a mix of product-led growth, paid channels, and outbound sales. Until recently we didn’t have a marketing team, so all the growth happened thanks to the product, which meets user needs.
Now, we are much more focused on having a marketing strategy, marketing OKRs, and even Head of Marketing! Here you can see our tips on getting users and a mix of the tactics we used: e-book Marketing for Startups.
Don’t Panic by Lemon.io
@kodjima33 thanks for sharing 💛
In the e-book you will find only practical, proven marketing hacks, suitable for early-stage startups and makers, covering how to:
📣 maximise your existing network
📣 share your story with the world
📣 work with online communities
📜 maximise press coverage from the beginning
🧲 generate leads with gated content (whitepapers, e-books, templates)
💰 win over paid ads on Facebook, Twitter, Reddit, Google
💛 maximize WoM, referral marketing, and early adopters
💛 work with opinion leaders to drive your message/product/service
💛 create viral content, free tools, games, design goodies
🔮 plan powerful GTM and getting to the top-1 on Product Hunt
🔮 get leads by asking for feedback on LinkedIn, Facebook, Twitter, or Instagram
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Here you can see our book: https://www.producthunt.com/post...
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5️⃣ Be very clear with your value prop
For WeLoveNoCode (welovenocode.com) the value is the speed of product delivery, cost efficiency, and quality. For $1999/month the client gets a brain of 3000+ Nocoders with a stack of 241 tools instead of a single no-code developer with experience of 1-2 tools.
It took us time to define our value prop and we are still working on it for different users.
If you don't focus on the value, you will have problems later on.