Subscribe
Sign in
  1. Discussions
  2. Most network effects are for consumer apps - Uber, Meta,...

Most network effects are for consumer apps - Uber, Meta, Opentable. What for B2B/Productivity apps?

Sheldon SU
2 replies
We often heard of network effects in the context of consumer apps like Uber, Amazon, and Facebook. This gets me wondering.. What are the network effects for B2B/Productivity apps? The Content Marketing Network effect for B2B/Productivity apps! https://sheldonsu.substack.com/p/turn-content-marketing-into-network

Replies

VIVA
VIVA
Absolutely, Sheldon! B2B and productivity apps like Slack and Asana also harness powerful network effects by enhancing collaboration and streamlining communication across teams and organizations, proving that network effects extend far beyond consumer apps.
Share
Yuki
One way to inspire network effects for B2B is through generous affiliate deals. One of my friends used a method where, whenever he failed to close a sale, he would offer a 20% commision on annual contract value if a lead brought in a customer. Hope that's helpful! Side note, launching Smartrazor today which we've been working on tirelessly, feedback would be greatly appreciated! (https://www.producthunt.com/post...)
Share