Mixpanel VS Amplitude for user behaviour AND marketing insights?

Daniel Zaitzow
8 replies
We're rolling with quite a few analytics tools out of the gate but if anyone (no-code folks) has experience with both and likes one better for specific reasons - please let me know. Been looking at Google Analytics 4 but am uncertain about getting into that ecosystem / their dashboard experience etc.

Replies

Samir Rashed
I have just tried Mixpanel. I need to know more about ppl experience on that.
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Daniel Zaitzow
@samirrashed I think at a macro level I quite like their UI and dashboarding ease of use - will take some time to determine if its the best fit.
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Inid Leksina
I'm here to see what others are saying... I'm also looking at both
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Daniel Zaitzow
@inid_leksina out of the gate I am liking the UI of Mixpanel but going to deploy them (and a few others) to see what we like once we have real time data inbound.
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Inid Leksina
@dzaitzow The Mixpanel UI does look slickkk
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William Joseph Parker
Haven't used Amplitude but Mixpanel has been great for understanding user behavior and conversions. The funnel analysis and user flow features are super helpful to see where people are dropping off. Also like how you can create cohorts to compare user segments. Curious to hear others' experiences with Mixpanel vs Amplitude for marketing use cases specifically!
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Amanda Nicole Harris
I've used both Mixpanel and Amplitude. Amplitude has better user behavior insights IMO, especially the Pathfinder feature to see how users navigate. Mixpanel has an edge for marketing attribution. Depends on your specific needs but both solid. Anyone else have thoughts on Mixpanel vs Amplitude?
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Daniel Zaitzow
@amandanicoleharris what did you find specifically gave it the edge on user behaviour - just better data or more visibility out of the box insights?