Marketers, one important lesson you learned this year?

There are many though 1. Being a generalist makes marketing fun rather than just being a specialist. 2. Marketing is not a bunch of algorithmic changes 3. Connect with your potential customers to build relationship 4. Personalization over anything 5. Don't just think of scaling content production >> Write content that resonates with your ICP and share where they are present 6. AI is not a buzz word anymore. Become AI-savvy to reduce marketing ops and focus more on strategizing 7. Prioritize customer connects 8. Direct Response copywriting for win 9. Simplicity beats everything 10. Marketing has to provide answers customers are looking for not confuse them

1. Network with people on personal level. 2. Add your offer in comments. 3. Try to help people – they will remember you as the good person and are more likely to refer to your person. 4. Say less "It depends" because it only pis*es off people :D

In most cases marketing is more important then cool product

Outbound still works! :)

Always see people behind the numbers

it only takes 1 yes

The value of data-driven decisions - using analytics to understand what works and what doesn't helps in creating more effective marketing strategies.

AI-driven, product-led growth is the game changer, especially with Millennials and Gen Z dominating the buyer journey. These groups know exactly what’s happening in the market—they don’t rely on established players. By embedding AI into the product itself, we’re seeing organic engagement soar: just 10 people led to 18 interactions each! With AI, the product becomes the conversation starter, adding real value and naturally turning users into advocates. This approach resonates with a new generation that values innovation and authenticity over brand legacy.