Makers: How do you promote & validate your products?

Promoting and validating a product can be a challenging task, and there are many strategies that makers can use to achieve these goals. To answer your specific questions: SEO can be a powerful tool for driving organic growth, and many makers use SEO strategies to help promote their products. By optimizing your website and content for relevant keywords and phrases, you can improve your search engine rankings and attract more organic traffic to your site. Paid media coverage can be an effective way to generate buzz and attract attention to your product. If you're considering paying for a quality article or review about your product, be sure to do your research and choose a reputable blog or media outlet with a relevant audience. You'll also want to make sure that the article provides a fair and honest review of your product, rather than just promoting it in a biased way. In addition to these strategies, there are many other tactics that makers can use to promote and validate their products, such as social media marketing, email marketing, influencer partnerships, and more. The key is to experiment with different strategies and find the ones that work best for your specific product and target audience.

Depending on the cost of the article I would debate it. But, that being said I would never want to be the first one to do this - would hope to see some case studies from others before me. As for how I do it now, completely organic or through referral traffic (i.e., product hunt). Looking to get more into content marketing but this has been painfully slow.