Make your copywriting a little bit better. Try to apply this π
Business Marketing with Nika
20 replies
One of the very first positions when I got into marketing was the position of a copywriter. βοΈ Practically, I have been doing it most of my life. π
Lately, I have observed some aspects that could help me to write better emails (because I have a newsletter too) and collected some findings.
π I will pin them here, so you (and me) can get back to these:
1οΈβ£ Understand the audience
You need to know with whom you speak otherwise you miss the aim.
Create a list of people (or persona) and observe the tone of voice (how your ideal customer speaks). Then, you can customise the style.
2οΈβ£ Personalize
Address the recipient by name ("I get your point Nika...") β Ensure you don't overuse them. Because when you use them too much, you can scare the other side. It sounds then like AI.
3οΈβ£ Be specific
Try to give more details because you make an impression that you know what you are talking about (credibility/authority/trustworthiness).
4οΈβ£ Use of pronouns
"I/We" vs "You". Phrase your copy so itβs predominantly reader-centric, rather than company- or sender-centric. When you use "you", the reader knows he/she is in the centre of the interest and has the attention.
5οΈβ£ Format for readability
It is about design. And even text can be designed. Create short paragraphs consisting of a maximum of 3 lines. Try to skim it but still have crucial details there. Numbers and capital letters also matter.
6οΈβ£ Demonstrate on examples
If you show a case study or a testimonial from an authority, you become more credible, and people are likely to do what you want. (Proof.)
7οΈβ£ Use CTA
BUT! Use it as a "stand-alone" line. When you use the CTA at the end of the sentence, it will go unnoticed. Create a special single-separated line for that so it will stand out. Keep the CTA short as well.
One piece of advice on the top: Marketing is about psychology most of the time. Observe people and their behavior and you will be closer to them. π
If you liked these findings, you may like my newsletter too.
Just sign up β the form is provided in the comments.π
Replies
Vaibhav@vaibhavdwivedi
Love this trips, Nika. Thank you for sharing!
Share
@busmark_w_nika Signed up!
FuseBase /formerly Nimbus/
Thanks for sharing - as always mega useful!
Thank you for sharing, Nika.
Your content is always top-notch. I'm curious, do you only share on Product Hunt?
We are trying with Stageset to replace most emails with sales rooms, so you can use more than just text to illustrate your message
Thanks a lot @busmark_w_nika when will you launch?
Alterfy
Mastering copy is key in marketing. I've been learning a lot about copy while creating content on LinkedIn and recently on YouTube. It's all about grabbing the attention and then delivering what is promised.
Alterfy
@busmark_w_nika Sure :)
https://www.linkedin.com/in/riad...
https://www.youtube.com/@anas_riad
I'm happy to connect Nika
Can you share more about how to be specific without it turning into an essay?
Very thanks! These are very good tips - I will follow them!
More great advice! Thank you!
Make your copywriting a little bit better by focusing on clarity, brevity, and engaging content. Start with a strong headline, use active voice, and include a clear call to action. Regularly revising and seeking feedback can also enhance your skills. Promote your brand effectively with branded pens, perfect for giveaways and corporate events. These practical items keep your logo visible daily, making them a powerful tool for lasting marketing impressions.
Thanks! This is what I needed at the moment.
@busmark_w_nika Haha
Thanks for the encouragement.
okay!!!! Will make sure to show it to you first, when I get done with the first draft.
@busmark_w_nika I tried once! But failed. Couldn't keep the streak as I became more focused on building stuffs.
But I needed tips on writing emails. And your post helped :)
Great tip!
Alterfy
Great tips here. I will also highlight writing on LinkedIn can be great to practice.