Make your copywriting a little bit better. Try to apply this πŸ‘€

One of the very first positions when I got into marketing was the position of a copywriter. ✍️ Practically, I have been doing it most of my life. πŸ˜… Lately, I have observed some aspects that could help me to write better emails (because I have a newsletter too) and collected some findings. πŸ“Œ I will pin them here, so you (and me) can get back to these: 1️⃣ Understand the audience You need to know with whom you speak otherwise you miss the aim. Create a list of people (or persona) and observe the tone of voice (how your ideal customer speaks). Then, you can customise the style. 2️⃣ Personalize Address the recipient by name ("I get your point Nika...") – Ensure you don't overuse them. Because when you use them too much, you can scare the other side. It sounds then like AI. 3️⃣ Be specific Try to give more details because you make an impression that you know what you are talking about (credibility/authority/trustworthiness). 4️⃣ Use of pronouns "I/We" vs "You". Phrase your copy so it’s predominantly reader-centric, rather than company- or sender-centric. When you use "you", the reader knows he/she is in the centre of the interest and has the attention. 5️⃣ Format for readability It is about design. And even text can be designed. Create short paragraphs consisting of a maximum of 3 lines. Try to skim it but still have crucial details there. Numbers and capital letters also matter. 6️⃣ Demonstrate on examples If you show a case study or a testimonial from an authority, you become more credible, and people are likely to do what you want. (Proof.) 7️⃣ Use CTA BUT! Use it as a "stand-alone" line. When you use the CTA at the end of the sentence, it will go unnoticed. Create a special single-separated line for that so it will stand out. Keep the CTA short as well. One piece of advice on the top: Marketing is about psychology most of the time. Observe people and their behavior and you will be closer to them. πŸ™‚ If you liked these findings, you may like my newsletter too. Just sign up – the form is provided in the comments.πŸ‘‡

Replies

Vaibhav
Love this trips, Nika. Thank you for sharing!
Share
Kate Ramakaieva
FuseBase /formerly Nimbus/
Thanks for sharing - as always mega useful!
Share
AuroraW
Thank you for sharing these valuable insights! The tips are fantastic and will greatly help in improving my email writing. I especially appreciate the advice on personalization.πŸ‘
Share
Bon
Thank you for sharing, Nika. Your content is always top-notch. I'm curious, do you only share on Product Hunt?
Share
Philippe Denier
We are trying with Stageset to replace most emails with sales rooms, so you can use more than just text to illustrate your message
Share
Anas Riad
Mastering copy is key in marketing. I've been learning a lot about copy while creating content on LinkedIn and recently on YouTube. It's all about grabbing the attention and then delivering what is promised.
Share
hafid Ahlaqach
Can you share more about how to be specific without it turning into an essay?
Share
Patryk Pijanowski
Very thanks! These are very good tips - I will follow them!
Share
Dan O'Malley
More great advice! Thank you!
Share
Zoya Shah
Make your copywriting a little bit better by focusing on clarity, brevity, and engaging content. Start with a strong headline, use active voice, and include a clear call to action. Regularly revising and seeking feedback can also enhance your skills. Promote your brand effectively with branded pens, perfect for giveaways and corporate events. These practical items keep your logo visible daily, making them a powerful tool for lasting marketing impressions.
Share
Yvik Ye
I like your post, always insightful!😁
Share
Prasanjit Dutta
Thanks! This is what I needed at the moment.
Share
Prasanjit Dutta
@busmark_w_nika Haha Thanks for the encouragement. okay!!!! Will make sure to show it to you first, when I get done with the first draft.
Share
Prasanjit Dutta
@busmark_w_nika I tried once! But failed. Couldn't keep the streak as I became more focused on building stuffs. But I needed tips on writing emails. And your post helped :)
Share
Aaron Hays
Great tips here. I will also highlight writing on LinkedIn can be great to practice.
Share