Make your copy emotive
Hitha Boorla
5 replies
It's easy to forget sometimes that when you're writing a copy you have to consider the consumer perspective. It sure is crucial to talk about your product but it hits when you specifically cater to consumers, how they feel and what they care about.
A simple trick to do this is to be emotive.
Don't say boring, say mind-numbing
Don't say easy, say effortless
It's as simple as that. Make consumers feel with what you write.
Replies
Léo Fournier@leo_fournier
Emotive copy doesn't have to be flowery! Using strong action verbs and highlighting the emotional benefits your product offers can be very effective. Instead of just stating features, focus on how your product will improve users' lives. Let's say you sell productivity tools. Instead of Organize your tasks, try something like "Take control of your day and achieve more with less stress.
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Absolutely! Emotive copy can truly resonate with your audience and create a lasting impression. Think about the emotions you want to evoke excitement, inspiration, trust and use storytelling techniques to connect with users on a deeper level. A well-crafted story can be far more persuasive than a list of features.
Craft emotive copy by understanding your audience's desires and fears. Use language that appeals to their emotions, such as emphasizing how your product can enhance their lives or solve pressing problems. Make them feel understood and motivated to take action.
To make your copy emotive, focus on connecting with your audience on a personal level. Use words that evoke specific emotions like joy, curiosity, or relief. Highlight benefits that address their pain points and aspirations.
Infuse your copy with emotion by telling a compelling story that resonates with your audience's aspirations and challenges. Use vivid language and imagery to evoke feelings of excitement, empathy, or urgency.