LinkedIn vs. Twitter: which one do you prefer for your launch strategy?

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Lauren Meyer
We've found much more traction with B2B on LinkedIn than Twitter.
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@laurenemailgeek I'm seeing the same today, during our launch
In our case, it's LinkedIn!
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Anastasia Liamets
Same, Iā€™m more focused on LinkedIn because of customers. Same as you, Iā€™d say. But just love X ā€” extremely supportive community and very easy to share things and get feedback
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Girish Gilda
I personally think LinkedIn has a better organic reach plus it's a better medium if your product is B2B.
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Elena Tsemirava
According to statistics, LinkedIn has a much higher conversion rate. So I'm for LinkedIn.
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Oxana
I'm also wondering! Thanks for the nice question Alessio! I didn't use actively my social accounts before so it's really hard to understand now which one would be better. And what is your choice here?
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@oxana_ivanova I think you have to choose what is better for your goal. What's your goal, Oxana?
Oxana
@alessio_mavica main objective is to spread the word about the product to as many people as possible. and for sure is to receive feedback and generate sales
Rohit Joshi
YourGPT
YourGPT
Launching soon!
Both are good . You need to understand the working strategy and what type of audience you are connected with.
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Theressa Torres
For B2B launches, LinkedIn has been my go-to.
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Carol Moh
For us, LinkedIn was instrumental in our launch!
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Alisha Widianti
In our case, we're prioritizing both. On Twitter and LinkedIn, we definitely see both of our B2B audiences there, which is the target of our launch. But again, it's not about choosing one or the other, just be where your target users are, and make sure you're capturing their hearts with your content really well!
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Crystal J
Modelize.ai 1.0 - AI workflows
I don't like twitter, the algorithm is not good. I prefer meta/google ads, TikTok and Linkedin.
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@crystal_j why do you think the algorithm is not good? I feel the same, but I would like to understand your point of view
PRIYANKA MANDAL
For my launch strategy, I lean towards LinkedIn. Its professional environment seems better suited for reaching potential clients or collaborators.
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I personally use more LinkedIn because I'm launching a B2B SaaS. But probably Twitter is more for B2C.
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Loane
@alessio_mavica yeah I was going to say it depends on the target of your product
Joƫl Wurtz
Hmmm, I think it's a mixture of both for us!
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Martyna Sawy
I use both. Linkedin is my main focus. Twitter/X just because there's a large design community I want to be a part of.
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Martyna Sawy
@alessio_mavica Yeah, more laid-back I would say.
Alex AI
It all depends on 1/ your audience and 2/your resources. B2B- Linkedin B2C - Twitter If you have the resources be on both platforms! If you don't have the resources - focus on the right platform.
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Russ Halilov
@byalexai I think it depends on what type of B2B. Some B2B products have a lower check size and can be easily bought by twitter crowd.
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Alex AI
@russ_halilov of course there's some nuance so it's not always Twitter B2C or Linkedin B2B. Totally agree with your addition!
@byalexai I agree, Alex! You got the point